Is CashApp Boost Disrupting the Starbucks Gold Rewards Program?

Today I realized that using Cash app with “Boost” might be better than the Starbucks rewards for Gold members. Boost is a new program CashApp has rolled out that encourages you to use their physical debit card they will send you for free in the mail. They have partnerships with Chipolte, Chick-fil-a, and Subway. They also provide “1 dollar off coffee”, and StarBucks certainly qualifies as a coffee shop.

How much do you have to spend to get free coffee at Starbucks, and how much is that worth? Every dollar spent at Starbucks is 2 stars, and 125 stars = free reward. So basically you need to spend $62.50 to get 1 free coffee or food item and you also get one on your birthday. 2 cups of coffee or 2 food items are worth whatever you usually order or you could try to max it out to a very expensive drink. For the sake of simplicity let’s just ignore the birthday part and say you spend $4.50 each time. At this point we are saying for every $62.50 you spend, you get 4.50 back in rewards usable at Starbucks. If you spend more in that period you can add another $4.50 each time you hit $62.50 in the period of a year. Assuming you spend $4.50 a day at Starbucks, that means you’d get a free cup of coffee (worth $4.50) about every 2 weeks.

Using the Cash app you can get a $1 boost every 2 hours. Depending on the frequency and drink price, you could easily save $7.00/week ($1.00 back for each purchase over $2.00.) You would exceed the Starbucks Reward value on the 6th day! It would take 14 days to reap the same benefit on the Starbucks program.

Disclaimer: I’m a CashApp user and would benefit financially if you signed up with my referral code: http://cash.me/app/XBCBWGR . Note, you also benefit (5$ free for signing up). I also hold a long position in the company that made CashApp, Square.

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